MINERAL WATER FEATURE
April 1st, 2002
BY DEIRDRE MASONTHE USA dominates the world's soft-drinks markets with its Coca Cola, Pepsi and affiliated brands, so can the big players in the European bottled mineral water industry achieve a similar success with brands such as Evian, Volvic and Perrier?Indeed, Groupe Danone, which owns Evian, confirmed on April 25 that its product is to be taken under the wing of the Coca-Cola Company for marketing, sales and distribution in north America.This comes after Groupe Danone reported first quarter sales in 2002 for bottled water which were down eight per cent in ...
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