MILLENNIALS’ TASTE FOR CHANGE PROMPTS ‘FAST COSMETICS’ OVERHAUL
October 1st, 2017
MILLENNIALS are changing the cosmetic industry like never before: this generation with an ‘I want it all – I want it now’ attitude is forcing cosmetics firms to cut down on lead time - the speed with which products are delivered to market - to a bare minimum. The goal - keeping up with millennials’ changing trends. ‘Fast cosmetics’ - as experts call it - is now the industry’s new normal. And this reality is here to stay.
“Younger generations are more changeable than the previous ones and they tend to like to experiment and change their look, so ...
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