MIDDLE EAST PERSONAL CARE PRODUCT SECTOR PUSHES AHEAD, DESPITE INSTABILITY

THE MIDDLE East cosmetics market is weathering the region’s current political and economic instability in the region. While the markets in the Levant are experiencing tough times, Gulf sales continue to grow. Retailers and manufacturers are also offsetting the losses incurred in depressed and unstable countries by exporting to burgeoning African markets.Beauty and personal care product sales in the Middle East and Africa (MEA) have USD24 billion in 2013, according to market analysts Euromonitor International, with Middle Eastern growth driven by strong sales in ...


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