MIDDLE EAST OFFERS ALTERNATIVE QUALITY CHOCOLATES TO GLOBAL MARKETS
June 1st, 2011
BY PAUL COCHRANE
THE MIDDLE East's confectionery market (including the Gulf, the Levant, Egypt (but not elsewhere in north Africa), Iraq Iran, Turkey and Israel) was valued at US dollar USD113 billion in 2009, while annual chocolate sales exceeded USD4.2 billion, according to USA-based TNS Media Intelligence. Dominated by multinational companies Cadbury, Masterfoods and Kraft, local manufacturers are expanding to retain and boost their market position, notably Lebanon's Gandour, Iran's Dadash Baradar and Turkey's Ulker.
While such low to mid-priced confectioners ...
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