MIDDLE EAST DENIM MARKET DOMINATED BY LABELS IN RICH GULF AND ISRAEL, AND STYLE IN POORER LEVANT
April 1st, 2008
BY PAUL COCHRANE, in Damascus and Beirut, and HELENA FLUSFELDER, in Jerusalem
INTRODUCTION AND THE GULF
THE DENIM sector in the Middle East is as diverse as it is fragmented, with strong demand in the Gulf and Israel for major brand names and the latest trends, while in the less economically developed parts of the Levant international brands are of less importance than style.
The sector has developed significantly over the past decade as denim wear, jeans in particular, have become as much a part of people's wardrobe as in Europe or the Americas.
Driving ...
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