MIDDLE EAST COSMETICS MARKETS DIVIDED: GULF BOOMS WHILE LEVANT STRUGGLES
July 1st, 2013
PERSONAL care product market in the Middle East can be divided into two current trends: sales in the affluent Gulf Cooperation Council (GCC) countries are booming, while on the other side of the region, in the Levant, markets are feeling the effects of the Syrian conflict, with the loss of tourists and low consumer confidence impacting bottom lines.“When I go to regional distributor meetings, those from Saudi Arabia, the United Arab Emirates (UAE) and Kuwait are not complaining, but people from Syria, Lebanon and even Jordan are complaining,” said Joanne ...
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