MIDDLE EAST COACHING GROWS IN SCALE AND QUALITY – WITH UAE BEING KEY BASE

The professional coaching sector is booming in the Middle East. Over the past decade the region has become increasingly interconnected in the global business system, and accordingly adopted international standards. This has driven the need for professional coaching and training. But with coaching modelled on US and European norms, there is a need for greater localisation, while more coaching accreditation is needed to develop further confidence in the fledgling sector. Professional coaching started to take off following the 2008 global financial crisis. Demand ...


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