MIDDLE EAST AND NORTH AFRICA MALE GROOMING SEGMENT GROWS IN SIZE AND DIVERSITY
September 1st, 2016
The male grooming market in the Middle East and North Africa (MENA) has grown significantly over the past decade as men become more image conscious and brand aware.
This MENA market “is growing and performing quite well, at around five per cent growth a year in constant terms,” said Amna Abbas, a research analyst at Euromonitor, in the United Arab Emirates’ (UAE) Dubai. According to Euromonitor data, in 2015 the male grooming sector was worth USD1.62 billion in Algeria, Tunisia, Egypt, Iran, Morocco, Saudi Arabia and the UAE. Saudi Arabia has the ...
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