MIDDLE EAST AND AFRICA FRAGRANCE MARKETS
March 1st, 2017
IT has been a tough year for the fragrance industry in the United Arab Emirates (UAE), where competition between international and local brands has intensified, while consumer spending has been weakening. But this has not stopped perfumiers from launching new products nor has it prevented overseas suppliers from expanding their local presence.
According to market researcher Euromonitor International, the UAE’s fragrance market was valued at Emirati dirham AED2.34 billion (USD637.1 million) in 2016, with a growth rate of 3% compared to 2015. Between 2016 and ...
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