MEXICO BEER TRADEMARK
February 1st, 2005
BY KEITH NUTHALLTHE EUROPEAN Court of Justice (ECJ) has blocked a bid by Mexico's Cervecería Modelo's to secure European Union (EU) trademark protection for its beer Negra Modelo. This has been opposed by Portugal supermarket group Modelo Continente Hipermercados, which secured its own EU rights to the trademark 'Modelo' in 1995, for goods including "syrups, beers, refreshing drinks and non-alcoholic beverages". The EU Office for Harmonisation in the Internal Market (Trade Marks and Designs) - OHIM initially rejected Cervecería Modelo's application because of ...
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