MEN’S GROOMING PRODUCTS SEGMENT IN SOUTH KOREA CONTINUES STRONG GROWTH

THE SOUTH Korean men’s toiletries market in 2014 grew to a value of USD221.81 million and a volume of 28.25 million units. New data from market research provider Canadean Ltd shows 2014 year-on-year increases in value of 6.9% and volume of 5.6%. This follows similar increases in 2013 of 6.9% in value growth and 5.6% in volume growth; and in 2012 of 8.7% in value growth and 5.4% in volume growth. Canadean attributed the growth in this market to two main factors: South Korea’s rebound from gross domestic product (GDP) decline in 2009 to recovery from 2012 ...


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