MEN’S GROOMING HELPS KEEP COSMETICS INDUSTRY AFLOAT
March 1st, 2010
BY MARK ROWE
MANY cosmetics sectors would consider themselves successful to have managed fractional increases in sales over the past 18 months. But one sector has apparently bucked the trend - men's grooming.
While the global personal care market has slowed due to the recession, men's grooming is one of the few bright spots, with 6% value growth from 2007 to 2008. In 2008 men's grooming was worth US$26 billion globally (Euro 19 billion), accounting for 8% of the total global cosmetics and toiletries market.
As the global cosmetics and toiletries market slowed - ...
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