MEAT SALES TO JAPAN READY-MADE MEALS SEGMENT ON THE RISE
December 1st, 2016
Large meat producers in Japan are eyeing the ready-made meal sector as a key income stream following increased demand for such products. A November report by market researcher Euromonitor International has predicted that ready-made meal sales in Japan will grow 4% year-on-year during 2016, “driven by continuous lifestyle changes among Japanese consumers who are increasingly busy and seeking convenience.”
Industry insiders expect this trend to continue, causing manufacturers of pork - the most popular animal protein in the country - to especially ...
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