MEAT INDUSTRY WELCOMES COMMISSION’S BID TO PROMOTE MEAT PRODUCTS
November 1st, 2016
THE EUROPEAN Commission’s pledge to put meat and livestock produce second in its 2017 European Union (EU) agri-food promotion campaign (making up 15% of the programmes) has been welcomed by the industry. The announcement came during the release of a EUR133 million marketing budget for EU agri-food producers for 2017, up from EUR111 million in 2016. Moreover, this budget is projected to rise annually to EUR200 million by 2019. For 2017, EUR12.6 million has been earmarked to promote pigmeat and dairy products and EUR4 million for beef.
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