MEA COSMETICS CONCLUSIONS
October 1st, 2017
*When cosmetics brands think of the Middle East and Africa, they need to think young. These regions have young median ages, which is so different from the ageing markets of Europe and east Asia. So funky affordable lines that are easily available online and whose sales are tied into social media are the way to go. Sales will follow.
*Just because many markets in the Middle East and Africa are emerging, brands must not mistakenly assume that mature market specialities such as organic products will not sell. MEA markets are aspirational and buying natural and ...
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