MEA COSMETIC PROCEDURES – CONCLUSIONS
August 1st, 2017
*In regions such as the Middle East and Africa, where wealth is often distributed unequally, it pays to focus on elite markets. This is especially the case in the small but wealthy markets of Gulf nationals, who have plenty of money to spend, and often lots of time in which to spend it. Quality of service can be more important than cost for such consumers.
*While Middle Eastern consumers especially may be prepared to put in the time needed for healing after invasive cosmetics care, what they often really want is instant results – one quick fix and their ...
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