MCDONALD’S WILL CHANGE SWEDISH ADVERTISING AFTER WATCHDOG CENSURE
December 1st, 2014
MCDONALD’S has earned a censure from the Swedish Advertising Ombudsman (Reklamombudsmannen’), which found fault with aspects of its advertising that suggested beef sold in its outlets is largely Swedish sourced.McDonald’s conceded the advertisements could cause confusion. Ina statement, the multinational confirmed that the actual percentage of beef sourced from farms in Sweden is 45%.Restaurants, and especially fast food chains, have increasingly been using advertising budgets to emphasise the Swedish origin of meat sold to Swedish customers. This follows ...
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