MARS LOSES ECJ BATTLE TO TRADEMARK CHOCOLATE BAR
August 1st, 2009
BY KEITH NUTHALL
MARS appears to have lost a long legal battle to claim European Union (EU) trademark rights to the colour and form of its celebrated confectionery - the Bounty Bar. The European Court of Justice' (ECJ) Court of First Instance has rejected an appeal by the food company against the EU's Office for Harmonisation in the Internal Market (Trade Marks and Designs) refusal of registration. An appeal is possible on legal grounds, but these are rare in such cases. OHIM and German confectioner Ludwig Schokolade had argued that the actual chocolate bar ...
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