MARKETING MANAGER
June 1st, 2002
BY MARK ROWEONE hundred years on, the wheel has turned full circle and brands are again at the forefront of BAT's business. "We started in brands and territories," said Jimmi Rembiszewski, BAT's marketing director. "That wisdom became a little lost when BAT diversified but today we are much more brand-centric. Am I happy with the brands and did we choose the right portfolio? Yes. Do we still have a massive amount of work to do to make the brands stronger? Again, yes."The ways in which brands are promoted has of course changed but when Rembiszewski argues that the ...
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