MARKETING IN THE METAVERSE: HOW FASHION BRANDS ARE PREPARING FOR A NEW DIGITAL REALITY
February 20th, 2022
With the rise in popularity of immersive online environments, the international fashion world is preparing to use this trend in consumer behaviour to target customers with non-fungible tokens (NFTs), virtual images sold as unique digital assets that can be attached to the blockchain.
The potential of the so-called ‘metaverse’, a network of 3D virtual worlds focused on social connection, for generating sales and exposure has also proved extremely attractive for fashion brands, with some particularly notable examples of how designers are harnessing the craze ...
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