MARKET SEGMENTATION INCREASINGLY EVIDENT IN ASIA CLOTHING AND TEXTILE SECTOR
December 5th, 2013
THE LAST few years have brought significant changes to the apparel sourcing landscape in Asia. The era of Chinese low-cost apparel manufacturing is well behind us, and several countries have stepped up to claim their part of the manufacturing pie.Apparel industry analysts say that although China’s dominance continues, a clear segmentation in Asia is now taking place. According to Chris Runckel, president of Asia business consultancy Runckel & Associates, Thailand particularly has been effective at moving up market into areas such as design and marketing ...
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