MANCHESTER UNITED SIGNS DEAL WITH SINGHA BEER
September 1st, 2010
BY MICHAEL MACKEY
A SPONSORSHIP deal with football giant Manchester United will help Boon Rawd Trading International make its Singha brand one of England's top Asian beers, the Thai company told just-drinks. It will be the only lager-style beer sold at its Old Trafford stadium. The Bangkok-based brewer anticipates sales of 20,000 bottles per match.
The deal, worth GBP2 million annually for three years, will link two high-profile global brands, with Singha hoardings visible in television coverage of games. "It comes with the benefit of the visuals of the ...
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