MALE GROOMING SEGMENT IN SOUTH AFRICA OUTSTRIPS GENERAL SLUGGISH ECONOMIC GROWTH
January 1st, 2017
SOUTH African men spent USD564.2 million on grooming products during 2016 this relatively new market segment benefits from a surge in skincare interest.
Data released by research group Euromonitor International revealed fragrances dominates the market, accounting for USD306.79 million followed by toiletries (USD191.45 million) and the shaving market (USD66.72 million).
Across the continent, African men are expected to spend USD13.2 billion on men’s grooming products this year as several studies show the young emerging middle-class is keen to introduce ...
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