MAKING THE CHOICE TO AIR FREIGHT, OR WAIT: THE ROLE OF AIR FREIGHT IN FAST FASHION
August 1st, 2014
AS its name suggests, the lifeblood of the fast fashion industry is largely, speed to market – meaning that in many cases, traditional, weeks-long methods of shipping garments via sea or truck are no longer making the grade.Fast fashion brands such as Hennes & Mauritz (H&M), Gap Inc, Uniqlo Co Ltd, Zara, F21 Red, Topshop, and Peacocks Stores Ltd rely on the air cargo industry to ship products quickly to stores around worldwide, according to a spokesperson from the International Air Transport Association (IATA). Air deliveries can mean clothing often ...
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