MAKER OF SWISS ARMY KNIFE SHOWS PARALLEL QUALITY IN CLOTHING LINE

The corporate logo of a white cross on a red shield is instantly and unmistakably the mark of every adventurous schoolboy's favourite gadget. But while Victorinox is renowned for its Swiss Army Knives, it is now bringing the same commitment of quality to ranges of functional and fashionable clothing that make the most of innovative materials.This parent company is still headquartered in the Switzerland town of Ibach, where it was founded in 1884 by Karl Elsener, and remains very much a family-run enterprise to this day. It has, however, branched out in a number ...


Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.