MAKE-UP SPARKS BENEFICIAL BRAIN PATTERNS, SAY JAPANESE SCIENTISTS

BY JULIAN RYALL

RESEARCH by one of Japan's leading cosmetics companies is shedding valuable new light on the way make-up changes how women perceive themselves and affects the ways in which they interact with other people - with many of the results coming as a surprise to the scientists involved.
Kanebo Cosmetics set up its 'Cosmetics, Beauty and Brain Science' project in July 2007, with the collaboration of prominent brain scientist Dr Ken Mogi. The team's key findings to date are that make-up acts as a bridge in a woman's relationships with ...


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