MAJOR OUTSOURCING CENTRES STRUGGLE TO DEVELOP SUSTAINABLE GROWING CLOTHING MARKETS
August 12th, 2023
International clothing brands have been hoping to see major outsourcing centres develop their own sustainable apparel markets, but this year’s choppy global economy has impeded sales to these potentially lucrative consumer bases.
Brazil, the world’s 10th largest economy, with 216 million people, was back in 2011 considered by US-based consultants A.T. Kearney the most desirable country for global retail expansion (1).
However, according to the Brazilian market research company IEMI Market Intelligence, in 2022, the demand for clothing in local retail was ...
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