MAINLAND CHINA BATHROOM PRODUCTS SEGMENT IS BOOMING AND DEVELOPING

The mainland Chinese bathroom product market has in 2013 grown in value and volume at healthy year-on-year rates of 12.8% and 8.6% to USD2.7 billion and 3.06 billion units respectively. Canadean, the market research company producing these figures, attributes growing per capita consumption to rising incomes as well as the increased availability of products. It also cites a greater number of Chinese consumers recognising a link between personal hygiene and grooming and increased personal and professional success. Euromonitor International, another market ...


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