M&M's manufacturer Masterfoods USA will add a new colour to their multicoloured chocolate sweets, choosing between purple, aqua or pink. The choice will be decided by online votes cast at www.mms.com from March 6 to May 31. The winner will be announced on June 19. In a 1995 vote, blue was chosen to replace tan, with purple coming second.

Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.