LUXURY PERSONAL GOODS SECTOR FACES GREEN SQUEEZE ON ELABORATE PACKAGING
September 1st, 2009
BY DEIRDRE MASON
FROM the earliest times, cosmetics and toiletries marketers have relied as much on pretty containers and stylish packaging as on the product itself for its special place in customers' hearts. At the high end of the market, luxury packaging has traditionally been about opulence, extravagance, and a sense of lavishness.
This, however, is changing. The latest driver is the European Union's (EU) latest requirement for waste management, which sets the bar a great deal higher for manufacturers and retailers regarding their duty to recycle their ...
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