LUXURY PACKAGING STILL VALUABLE FOR COSMETICS PRODUCERS, BUT GREEN LAWS CAUSE DIFFICULTIES
August 1st, 2010
BY MARK ROWE
THE GLOBAL recession and tentative recovery have certainly tested the ingenuity of luxury cosmetics brands, with producers keen to keep costs low - but without compromising on quality - with packaging being a critical issue.
After some uncertainty, the luxury arm of the sector appears to be recovering, and fine packaging is helping them recoup revenue. US sales of prestige beauty products declined 3% to US dollar USD8.38 billion last year, according to market-researcher NPD Group, but market reports for the first quarter of 2010 showed strong growth ...
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