LUXURY PACKAGING INCREASINGLY FOCUSES ON SUBTLETY AND SUSTAINABILITY – BUT SOME BRANDS STILL PREFER GOING “OVER THE TOP”
December 1st, 2012
THE LUXURY packaging seent of the personal care product industry has always been important, but with the industry’s high end becoming increasingly profitable worldwide, packagers are assuming a really critical role.Simply, while revolutionary formulations are being developed to tap wealthy markets, the resulting cosmetics and personal care products need to set themselves apart for marketing with classy exteriors. And continuous innovation means there are more lines requiring distinctive luxury packaging.“Since the luxury end of the beauty business is the ...
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