LUXURY BRANDING MAY SAVE TRADITIONAL VARANASI SILK SECTOR
April 14th, 2014
INDIA’S holy city of Varanasi is also a traditional centre for the luxurious ‘Banarasi’ silk weaving industry. After securing Indian geographical indication rights for its products under a ‘Banaras Brocades and Sarees’ registration in 2009, the largely cottage-based industry is now gearing up to enter the international branded luxury market.“In next few months we will have collaborations with three top international fashion brands for joint marketing of Banarasi silk products,” said Bharat Shah, a garment wholesaler in Varanasi and the CEO of the ...
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