LUCKY STRIKE

BY MARK ROWE
THE BEST selling international brand, Lucky Strike, launched in 1871, is older than BAT and its eye-catching bull's eye remains one of the oldest trademarks in the world. It is sold in some 90 countries and is BAT's premier global brand for the key ASU30 segment of the market, particularly with urban smokers.

The American-blended Luckys entered the new century on a high; 2001 was a record year for sales and France, Germany and Spain were major areas for this growth. "In terms of consumer profile and competitive indicators it is green ...


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