LOW CARB FEATURE
January 1st, 2004
BY PHILIP FINE
MANY key players in the US drinks industry have been trying to crash the low-carb party currently making aspects of the country's food industry giddy with sales. The drinks producers have seen the statistics: 15 per cent of Americans (32 million people) are now following high-protein reduced-carbohydrate plans such as the Atkins Diet; sales of high protein items like meat, cheese and eggs are up and high carb products like potatoes and pasta are down or stagnant; and over 800 new products that make low-carb claims have been introduced in the last ...
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