LOREAL V REVLON
March 1st, 2005
BY KEITH NUTHALLFRENCH cosmetics giant L'Oréal has lost a legal bid to secure the European Union (EU) trademark registration of the term 'Flexi Air' for shampoos, conditioners, mousses and other hair products. This was successfully opposed by rival Revlon, of Switzerland, which had previously secured the registration of the word 'Flex' for hair products in Britain and Sweden and a range of cleaning and cosmetic products in France. Revlon persuaded the Office for Harmonisation in the Internal Market (Trade Marks and Designs) - OHIM, to block L'Oréal's ...
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