LOCAL COSMETICS FIRMS IN TURKEY STRUGGLE TO SURVIVE AGAINST INTERNATIONAL COMPETITION

TURKEY’S cosmetics market is continuing to expand rapidly, despite slowing economic growth in the country as a whole over recent years. GDP rose by an average of 5.2% per year between 2002 and 2011, before slumping to 2.2% in 2012. Growth of 3.7% was forecast for 2013, with similar growth also expected in 2014.According to data from market researchers Euromonitor International, the value of the Turkish market for beauty and personal care grew 15.4% to EUR3 billion in 2012, and was forecast to grow by 10% to EUR3.3 billion in 2013, and to EUR4.7 billion by 2017, ...


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