CANADIAN smokers switch from regular cigarettes to lighter versions because they think milder brands are less damaging according to Health Canada survey. The poll conducted on 1,200 smokers in January 2002, said 24 per cent of smokers switched because they are less harsh, 21 per cent because they taste better, 18 per cent because of health reasons, 14 per cent as a step toward quitting and 12 per cent because they contain less tar and nicotine.

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