LEVIS JEANS POCKET TRADEMARK ECJ CASE – ITALY
March 1st, 2006
BY KEITH NUTHALL
LEVIS has won a partial victory at the European Court of Justice (ECJ) over a bid to protect as a trademark 'gull' shape stitching on its rear jeans pockets. ECJ advocate general Dámaso Ruiz-Jarabo Colome has advised national judges should allow such protection given proof consumers associated a clothing design with a particular brand. Then, only if a company formally ceased to use this design as a trademark could a competitor sell and manufacture similar products. The decision comes in dispute with Italian jean maker Casucci over its similar ...
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