LEBANON COSMETICS SECTOR STRUGGLES WHILE CIVIL WAR DECIMATES SYRIA’S PERSONAL CARE MARKET

LEBANON’S personal care product market, estimated by local industry executives to be worth USD80 to USD100 million-a-year, has been struggling over the past two years due to an economic downturn, political instability, and a drop in tourists. The civil war in neighbouring Syria has had a clear impact, while the conflict has resulted in Syria's personal care market grinding to a halt, with the exception of essentials such as shampoo.Joanne Chehab, general manager of Lebanese cosmetics firm Ch. Sarraf & Co., part of the Malia Group, which has its own line of ...


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