LATIN AMERICAN PAINT INDUSTRY STRUGGLES AMIDST ECONOMIC SLOWDOWN

THE LATIN American paint and coatings sector has been facing tough times in the past year, with sluggish overall economic performance depressing demand for the industry. Even, last summer’s World Cup football fiesta in Brazil, did not give the region’s largest market any motive to celebrate. According to ABRAFATI (Associação Brasileira dos Fabricantes de Tintas), the country’s manufacturers association, sales dropped 2% in 2014 year-on-year, and sales could be worse in 2015. “If 2015 is just as bad as last year we will think it wasn’t that ...


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