LATIN AMERICAN MALE COSMETICS MARKET IS BOOMING
July 1st, 2010
BY PACIFICA GODDARD
LATIN American men like to think they are known for good looks, machismo and self-confidence. And these consumers are today turning to cosmetics to sustain and accentuate this image. The Latin American market for male grooming products and services is one of the most dynamic in the world. Between 2004-09, the annual men's grooming market in Latin America (Mexico, central America and south America) grew from US dollar USD2.44 billion to USD4.87 billion, or 99.6% (with a compound annual growth rate of 14.8%) according to market researchers ...
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