LATIN AMERICAN DRINKS MARKET GROWS TOWARDS MATURITY
April 1st, 2010
BY PACIFICA GODDARD
INTRODUCTION
LATIN America has never been a strong player in the global drinks marketplace, but maybe, as much of the region struggles towards unprecedented prosperity, this could change. Mexico has shown the way with the international profile of its beers, notably Corona, and its world-beating Tequila and Mezcal industries. Brazil's brewing sector has been growing. And then there are the increasingly popular New World wines of Argentina and Chile. This region is no slouch when it comes to seizing drinks market share worldwide. But how has ...
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