LANDS END
February 1st, 2002
BY PHILIP FINE
AMERICAN mail-order retailer, Land's End, has launched a catalogue for large-sized women. While the company has sold clothes up to size 26 over the last few years, executives decided that there was sufficient demand for a separate catalogue.
Some 25 to 30 percent of American women are size 16 or larger and the extended-sizes clothing business has been growing 11 percent a year, compared with 2 percent or less for other kinds of apparel.
While the clothes run from jeans to tailored suits, there are several woolen knit items available, including a ...
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