LABELLING AND FINISHING SEAMLESSLY INTEGRATE WITH PACKAGING TO LURE CONSUMERS
February 1st, 2014
THE BEST packaging always seems to be an integral part of a product – indeed for personal care product consumers, the appearance of a container can be why they make a purchase. So for brands, making packaging decorations and finishing seem to melt into a product can be or critical importance. And companies are opting for increasingly innovative combinations of various decorative finishing techniques - labels engage the senses while blending more seamlessly into the overall effect of the package.Stephanie Rogers, marketing manager for UK-based Royston Labels, ...
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