LABELLING AND DECORATION INNOVATION INCREASINGLY IMPORTANT FOR PERSONAL CARE PRODUCT MARKETING SUCCESS
March 8th, 2015
COSMETICS and personal care product packagers are creating innovative designs to attract consumers, using labelling and decoration that appeals to multiple senses. Packagers have also faced challenges related to selling products online, developing new strategies to convey the same appeal and information to consumers from a web page as on the shelf.One US company that has developed a range of packaging innovations for the personal care and cosmetics sector is New-York based Imagemme. Gabriel Alvarez-Jacobo, founder and innovation director of Imagemme, noted that ...
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