LABATT ATTACK
November 1st, 2001
BY MONICA DOBIE, in MontrealLABATT Breweries, of Canada, based in Toronto, has publicly blasted its main advertising agency, Ammirati Puris, telling it to shape up or another team will gain their business.In an unusually open attack on a contracted business partner, vice-president of marketing for Labatt, Charles Oliver said that his company expected better value for their money from the ad company.In an interview with Toronto's Globe and Mail, he said: "We think we are paying an awful lot of money for what's coming out the other end. I'm not really interested in ...
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