KUAT
October 1st, 2002
BY PHILIP FINE
COCA-COLA is trying out a popular Brazilian drink on US consumers. Earlier this month, Coke began selling Kuat, (pronounced "kwatch"), a guarana-flavoured drink, as a test marketing exercise in Texas, Florida and in parts of the US eastern seaboard's mid-Atlantic region. Brazilians have long been drinking juice from the guaraná berry, a fruit usually derived from the Amazon jungle. The version put out by Coca-Cola tastes like a cross between ginger ale and cream soda. Introduced in Brazil in 1997, it became popular with guaraná ...
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