KRAFT WINS ECJ ‘MILKO’ TRADEMARK CASE
June 1st, 2009
BY KEITH NUTHALL
ADDING different alphabet versions of a trademark may not prevent the European Court of Justice (ECJ) ruling a proposed mark is too similar to a registered brand. The court ruled Delta Protypos Viomichania Galaktos, of Greece, cannot register as a European Union (EU) trademark its 'Milko' sign, written in western Latin and Greek alphabets, for "milk with cocoa" products. This was opposed by Switzerland-based Kraft Foods Schweiz Holding, which claims that the mark could be confused with its established 'Milka' mark, for milk, chocolate, ...
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