KNITWEAR SIZING DIFFERENCES AROUND THE WORLD

BY LEE ADENDORFF, WANG FANGQING, and ANCA GURZU FOR consumers, sizing is easy - you know your size and you can tell if it has changed. But for knitwear manufacturers exporting internationally, sizing correctly for various regions can be a frustrating task. Enormous differences exist between the knitwear size and labelling requirements for Americans versus Chinese or European consumers, for instance. A good place to start is the centre of Europe's fashion industry - Italy. Sizing between Europe, America and Japan remains for Italy's knitwear industry, as for ...


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